Brand Identity Design for Chicago Beauty Company – The Chic Geeks

Aug 15, 2023

Brand Identity Design for The Chic Geeks

This project was so much fun! The Chic Geeks is a fun, luxury permanent jewelry and beauty company located in Chicago, IL. They specialize in beautiful permanent jewelry along with custom lipstick and lip gloss and skin and brow services. They want all clients to feel welcome, pampered and like they are treating themselves, and there friends, to a luxurious day pool side at a Palm Springs resort. This brand is all about celebrating friendship and fun through beauty experiences.

We wanted a feel that was high end, yet not too serious. Full of color and a bit of whimsy. There was a bit of inspiration taken from vintage Palm Springs, in order to bring in a light, vacation like feel. The main logo is modern and chic, while our secondary logo is more playful with a vintage style script. We have a modern and elegant sub-mark and some fun illustrated brand elements for use on all brand collateral. The patterns incorporate brand colors and feel like fun wall paper. These can be brought over in to environmental design in their brick and mortar location (how fun is that?!) and how cool is it to have brand elements carry through every aspect of your brand?

We are currently working on their website design and can’t wait to show it off!

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