The Importance of a Mood Board in Branding

May 4, 2023

Today we wanted to talk about the importance of a brand style board. Sometimes clients wonder what they are for and what purpose they serve 🙂

A brand style board is a visual representation of your brand’s personality, values, and aesthetic. It includes thing like your logo, color palette, typography, and imagery.

Having a brand style board is crucial because it helps you maintain consistency across all of your marketing materials. When your brand is consistent, it becomes more recognizable and memorable to your audience. Plus, it helps you establish a strong brand identity that sets you apart from your competitors.

Once you have your brand style board, you will have something to reference for all future brand materials – print, website, environmental, and so on. This will keep you consistent and therefore, trustworthy.

If you are just starting out, or established but want to refresh your brand, and have no idea what to do… We’re here to help! We offer everything from a brand consult through completion of your brand design & website design.

We are also loving this brand style board!! So pretty, sophisticated, yet fun!



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